COMMERCIAL STRATEGY
Strategic Revenue Generation Excellence
The Commercial Strategy team at Sapphire Management is dedicated to maximizing occupancy and boosting sales and revenue annually. We formulate comprehensive sales and marketing plans tailored to hotels and resorts, ensuring a maximum return on investment.
Our custom marketing strategies are crafted to address the distinctive needs and opportunities of each property, encompassing Direct Sales, Revenue Management and eCommerce, Digital Advertising, Social Media, and Global Sales. The cornerstone of our success lies in a results-driven paradigm and the expertise of our hands-on specialists.
REVENUE MANAGEMENT
Our comprehensive approach, ranging from brand strategies and due diligence to meticulous data analysis, is geared towards ensuring that your asset is not only generating revenue but also maximizing your investment.
Services Include:
- Brand Specialists
- On-Demand Systems Training
- Strategy Audits and Implementation
- Data Analysis, Interpretation and Execution of Strategies
- System Audits
- Pre-Opening, De-Flagging and Re-Flagging
- Asset Due Diligence
- Career Path Focus
INTEGRATED MARKETING + DIGITAL SOLUTIONS
We take charge of overseeing all your marketing platforms to ensure a strong online presence and profitability, employing omnichannel monitoring for comprehensive visibility and effectiveness.
Services Include:
- Website Audits
- Social Listening Monitoring
- Application and Program Training
- Online Channel Content and Graphic Monitoring
- Digital Marketing Contribution
- Due Diligence for Online Space Applications
DIRECT SALES
Our experienced team at Sapphire Management crafts a personalized marketing plan utilizing competitive intelligence, tracking tools, strategic sales campaigns, and brand maximization techniques. This tailored approach is designed to enhance your brand’s visibility and maximize marketing effectiveness.
Services Include:
- Guidance in marketing plan development and execution of revenue enhancement strategies
- Development and implementation of marketing and advertising campaigns and materials
- Extensive and proprietary sales training programs
- Application of tools and systems for effective tracking and implementation of strategies
- Focus on shifting market share through evaluation of competitive intelligence
- CresLeads – a proprietary cross-sell program
- Brand maximization
- Vendor relationships with preferred pricing
- Recruiting and development of qualified sales leaders
DIGITAL ADVERTISING & SOCIAL MEDIA
We assist in reaching customers through a comprehensive digital presence, encompassing website development, search engine marketing, social media, and display advertising. Our integrative approach aims to maximize your online visibility and engagement with target audiences.
Services Include:
- Staying abreast of industry trends and best practices
- Serving as a liaison with brands
- Implementing Search Engine Marketing and Display Advertising strategies
- Formulating and executing Social Media strategies, incorporating best practices
- Monitoring and managing online reputation
- Providing ongoing training and informational webinars
GLOBAL SALES
Sapphire Management boasts a global sales team with established relationships, brand expertise, and significant industry affiliations. This team is poised to energize and optimize your revenue strategies, leveraging their extensive network and insights to drive success in the competitive hospitality landscape.
Services Include:
- Established relationships with Fortune 500 Companies
- Brand maximization
- Mega Agency presentations
- Trade show representation
EXPLORE MORE SERVICES
MANAGEMENT SERVICES
From guest services to financial management, our operations and management programs are designed to prioritize asset growth and the creation of extraordinary experiences.
MANAGEMENT SERVICES
We formulate impactful marketing strategies encompassing direct sales, revenue management, and digital advertising.
MANAGEMENT SERVICES
Our restaurateurs provide innovative guidance for the development, launch, and operations of hotel and resort restaurants, covering everything from design concepts to menus.
MANAGEMENT SERVICES
Drawing from a robust background in all facets of hospitality, our team supervises your entire capital improvement project.
MANAGEMENT SERVICES
From guest services to financial management, our operations and management programs are designed to prioritize asset growth and the creation of extraordinary experiences.
MANAGEMENT SERVICES
We formulate impactful marketing strategies encompassing direct sales, revenue management, and digital advertising.
MANAGEMENT SERVICES
Our restaurateurs provide innovative guidance for the development, launch, and operations of hotel and resort restaurants, covering everything from design concepts to menus.
MANAGEMENT SERVICES
Drawing from a robust background in all facets of hospitality, our team supervises your entire capital improvement project.